Kareem Mayan's Weblog

The planning process should be different when starting a new venture:

Conventional planning operates on the premise that managers can extrapolate future results from a well-understood and predictable platform of past experience. One expects predictions to be accurate because they are based on solid knowledge rather than on assumptions. In platform-based planning, a venture’s deviations from plan are a bad thing. / The platform-based approach may make sense for ongoing businesses, but it is sheer folly when applied to new ventures.